Virtual reality: navigating trademark challenges in the metaverse

cyber space metaverse concept

Nicolas Charest, Eliane Ellbogen and Simon Hitchens suggest how brand owners can navigate the various challenges they are likely to face when using, protecting and enforcing their trademarks in relation to the metaverse.

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Associate at Fasken | Website | + posts

Nicolas Charest graduated from McGill University with a joint civil law and common law degree and a minor in art history. He also studied abroad at Université Paris II Panthéon-Assas and Université de Reims. He joined Fasken during the summer of 2017.

Associate at Fasken | Website | + posts

Eliane Ellbogen is an intellectual property lawyer with a focus on information technology. She advises and represents clients in complex, high-profile patent, trademark, copyright and trade secret matters. She is frequently called upon to litigate IP cases. She also handles the IP component of transactions involving IT companies.

Partner at Fasken | Website | + posts

Simon Hitchens practices in all areas of trademark and copyright law, with a particular focus on brand protection. Simon regularly assists clients with trademark prosecution, portfolio management, the development of brand protection strategies and trademark opposition and expungement proceedings. He also advises on enforcement of rights including trademark and copyright litigation, licensing of IP rights and conducting due diligence for the disposition of intellectual property.