Most companies doing business in Canada prefer to use the same branding across all Provinces and Territories, particularly for consumer product labelling and signage of consumer-facing businesses. This means that Quebec’s language law often defines how brands are presented across Canada. With new legislation adopted on May 25, 2022 (Bill 96), the Charter of the French Language is now much less favourable to trademark owners.
Continue readingTag Archives: Trademark
Canadian Patent Rules Coming into Force on October 3, 2022
UPDATE: Further to the below article, the Patent Rules have now been published in Canada Gazette, Part II, Volume 156, Number 13. This issue of the Canada Gazette may be accessed here in HTML format, or here in PDF format.
As covered in the blog previously, Canada’s patent regime has been undergoing significant changes. Our earlier posts about these changes and what steps patentees can take to mitigate the impacts of these changes can be found here and here. The amendments are meant to reduce prosecution time and streamline the examination process.
Continue readingTrademark Owners and Franchisors Beware: in Milano Pizza Ltd. v. 6034799 Canada Inc., Lack of Licensor Control Leads to Invalidation of Trademark
In its recent Milano Pizza Ltd. v. 6034799 Canada Inc. decision, the Federal Court ordered the expungement of a trademark registration because the plaintiff did not exercise sufficient control over the use of the trademark by its licensees. This decision provides a helpful reminder of the dangers of relying on verbal agreements instead of written trademark licenses, and the need for trademark owners to maintain control over their licensees.
Continue readingIntroduction to Trademarks – the Basics
As a strong supporter of the food and beverage industry, Fasken is pleased to invite you to view this episode of the Masterclass Series, presented by BC Food & Beverage (BCFB).
This video series features topics that will be of interest to producers, distributors and retailers in BC’s growing agribusiness, food and beverage industry.
Hear from Roger Kuypers and Janine McNeil, Trademark Agents at Fasken who discuss the importance of trademarks and how an effective trademark strategy is critical to your brand’s future growth and success.
Virtual reality: navigating trademark challenges in the metaverse
Nicolas Charest, Eliane Ellbogen and Simon Hitchens suggest how brand owners can navigate the various challenges they are likely to face when using, protecting and enforcing their trademarks in relation to the metaverse.
Click here to read the complete article on Managing IP.
Learn more about our IP Practice.